When deciding whether or not to buy an NFT or not, a real NFT Crypto Whale always takes these 3 factors into account:
Does the project have real benefit?
NFTs are much more than artworks generated using computers. For example, possessing a particular NFT may provide access to exclusive content, private clubs in the Metaverse, and more.
If a particular NFT project has real benefit, then it will likely be successful in the long term.
Are the social media followers real, or are they just bots?
Just because someone has 1 million followers on his/her social media sites, it does not mean that his/her followers are real people.
Nowadays, you can buy followers for pennies. It is possible that a project may have only 2000 real people following it.
If a project has no real followers, then it is very likely that it will not generate enough momentum for its NFT collection to increase in value.
Check out how many people like a particular posts and how many people comment on posts. If these figures are very low compared to the number of followers, then it is likely that most of the followers are fake.
Is the team Doxxed?
'Doxxed' essentially means that you can identify the people behind the project. Are they revealing their personal identity, or are they anonymous?
You can check this with a single Google search.
Of course, you also have to take other factors into consideration when buying an NFT. All critical factors are presented in detail in 'NFT AND DEFI MILLIONAIRE MASTERCLASS - ZERO TO EXPERT'.